Page title

A document title is an HTML tag that defines the title of a page. This tag displays a page title in search engine results, at the top of a user's browser, and also when a page is bookmarked in a list of favorites. The contents of a page title can have significant implications for search engine optimisation and should be chosen carefully. Hence, a concise, meaningful and descriptive title tag that accurately reflects your page's topic is important for ranking well in search engines.

A page title ideally identifies the page uniquely. This usually results in constructs like

  1. MyWebsite - About Us
  2. MyWebsite - Features
  3. MyWebsite - Pricing

Code example

<head>
 <title>Page Title</title>
</head>

Best practice

Some rules to follow when chosing a page title (taken from mdn): >

  • Avoid one- or two-word titles. Use a descriptive phrase, or a term-definition pairing for glossary or reference-style pages.
  • Search engines typically display about the first 55–60 characters of a page title. Text beyond that may be lost, so try not to have titles longer than that. If you must use a longer title, make sure the important parts come earlier and that nothing critical is in the part of the title that is likely to be dropped.
  • Don't use "keyword blobs." If your title is just a list of words, algorithms often reduce your page's position in the search results.
  • Try to make sure your titles are as unique as possible within your own site. Duplicate—or near-duplicate—titles can contribute to inaccurate search results.

Source: https://developer.mozilla.org/en-US/docs/Web/HTML/Element/title#page_titles_and_seo

Gnerally valid:

  • Use a unique, descriptive title per page (65 characters) in target language.
  • Use the page's keyword in the title tag.